As a 4.0 MBA graduate in AI Leadership, I am passionate about all things user experience and technology.
Over the last few years I worked for a tech company where initially I started my journey into user experience by creating a website out of a site builder for users which came with many bugs, formatting problems, and integration issues. At the time, I had no idea how far the depth of UX design and development could actually go where I had this creative side that I wasn't sure what to do with. As I worked my way up to a Senior Digital Marketing Strategist, I was responsible for all omni-channel marketing efforts and eventually managed a full company website rebuild which prioritized a rebrand and redo of user flows focusing on accessibility, pain points, and minimalistic UI design.
Outside of the office I have a love for art, music, fashion, and travel.
Skills
UX Research Methods
User Interviews
Usability Testing
Data Analysis
Card Sorting & Tree Testing
Competitive Research
Heuristic Evaluation
Affinity Mapping
Journey Mapping
User Flows
Persona Development
UX Design Methods
Interface Design
Interaction Design
Product Design
Rapid Prototyping
Information Architecture
UX Copywriting
Wireframing
Softwares
Design
Figma
Zeplin
Project Management
ClickUp
Microsoft Project
JIRA
Workfront
Trello
Assembla
Affinity Mapping
Miro
Figjam
Interviews/Usability Studies
Maze
Optimal Workshop
User Interviews
Education
Ramapo College of New Jersey
Master of Business Administration
AI Leadership
May 2022 - May 2024
GPA: 4.0
Beta Gamma Sigma International Honor Society
Ramapo College of New Jersey
Bachelor of Business Administration
Finance/Marketing
2016 - 2020
Work Experience
AWTCC
Senior Digital Marketing Strategist | 01/2024 - Present
• Directed UX/UI redesign for SaaS platform, improving user satisfaction scores by 40%
• Conducted comprehensive user research studies, including usability testing, interviews, and surveys, informing product design decisions •
Integrated user feedback into product roadmap, increasing customer retention and KPIs by 30%
• Implemented A/B testing for interfaces and marketing materials, boosting conversion rates by 50%
• Executed user research-informed SEO strategies, achieving 200% organic traffic increase and securing top 3 SERP positions
• Managed cross-functional teams, driving innovation in product design and digital marketing
AWTCC
Digital Marketing Strategist | 03/2021 - 12/2023
• Executed digital marketing strategies for SaaS company in security and compliance sector
• Implemented SEO best practices, increasing organic traffic by 40% and improving key term rankings
• Managed SEM campaigns, reducing cost per acquisition by 25% while maintaining lead quality
• Conducted market research to identify opportunities and refine targeting strategies
• Managed social media campaigns, boosting engagement 60% and growing followers 45%
• Utilized analytics to track KPIs and provide data-driven strategy recommendations
• Orchestrated email marketing and omni-channel campaigns, driving 40% increase in customer engagement
Professional Certificates
Coursera
Google UX Design Professional Certificate
March 2024 - September 2024
Over 200 hours of study plus real-world UX design scenarios
Coursera
Google AI Essentials
September 2024 - October 2024
Over 20 hours of prompt engineering and ethics
